Not just for hipsters: CL crystal for a minimalist lifestyle

Forget the cliché of the typical eco – the CL Kristall antiperspirant stick appeals to a modern, style-conscious target group.

FORMERLY ECO, TODAY HIPSTER

A thick beard, a second-hand jute bag casually slung around the shoulder and a fair trade soy latte in a reusable to-go cup brought along: this is the exaggerated image of today’s hipster. The subculture has become an integral part of the world’s urban streets. Once decried as eco-friendly, the values of the environmentally conscious of that time are now more relevant than ever. It’s a trend that revolves around a particular aesthetic, but a conscious approach to resources and nutrition also plays a central role.

It’s in to consume wisely, young women and men pay more attention to seals of origin and ingredients than ever before. The world wide web makes it possible to obtain detailed information so that informed purchasing decisions can be made. In addition to fashion and nutrition, the choice of matching care products is also crucial in order to do justice to this lifestyle in its entirety. And there is a clear, minimalist “back to the roots” trend. Less is simply more. The blue crystal line from CL meets this requirement profile in every respect. The antiperspirant provides highly effective protection with the active ingredient alum, a white mineral salt. The deodorant crystal stick contains no other ingredients. No need to wade through wordy product information, no additives – and therefore no allergenic potential. For conscious trendsetters for whom a well-groomed appearance and a pleasant body feeling are as important as a hip appearance.